Google’s AdSense program is a great way to get some pocket money from a medium-sized website, but there are many possible pitfalls. In addition to requiring an appropriate level of traffic to make money, you also need to ensure that all eligibility requirements are met.
For AdSense, Google only has some specific and real qualification requirements. I will list them here, but I am more concerned about the "unofficial" eligibility requirements. These requirements do not necessarily prohibit you from participating in the program, but you can profit from the program.
Google’s official AdSense eligibility requirements
First, let's start with the official requirements. You can find this information in the Google Help Center here, although some of it will be scattered on other pages and may be difficult to track. That's why you want me to do errands for you, eh?
1. You must be at least 18 years old
This is a very simple one. According to Google’s terms and conditions (which almost no one has read in the history of the earth), in order to be eligible to use AdSense, you need to be at least 18 years old.
This is annoying for precocious 16-year-olds who make popular websites but cannot profit from it, I guess? Frankly speaking, if the website you create is good enough and worth monetizing, you can use your parents' information to sign up for the account until you grow up to have an account of your own. For most people who read this article, this won't be a problem, so I won't write much about it. Just getting old!
2. You must own and control your website
In general, you must at least control the content on your website. If you post content that does not belong to you, you will violate the Google Terms of Service and may infringe copyright.
There are some exceptions. For example, if your website has the joint right to republish content from selected other sources, you can still monetize that content.
In terms of "controlling" your website, this basically means that you need to access the source code of your website. If you can’t add the ad code to your site, AdSense won’t work, right? There are some exceptions. For example, sites like HubPages allow users who write code for the site to add their own code and display ads in turns between their own and author's content. Instead, you can sign up for AdSense for YouTube and monetize your YouTube account without messing with the code, because it already exists.
3. Your website must have unique and interesting content
This and the next are locked in a subpage called "Ensure that the pages of your site are ready to use AdSense." Basically, this is another rule about how your website needs to have content that is worth monetizing. If Google finds that your site is full of thin pages, stolen or plagiarized content, meaningless content, or content that is of no value to readers, they may reject your application.
To be honest, this is some very general SEO content. As long as you write your own content and it targets what people really want, then you may be fine. The bar is very low. This is mainly to eliminate spam sites, PBN, content thieves and other such sites.
4. Your website must have clear navigation
Navigation is important for users to understand the route of your site, and Google needs their team to review the site, so if the team can’t navigate, you won’t be approved.
Here is what Google says your website should have:
- Easy-to-access menu or navigation bar.
- Correctly arranged menu bar elements.
- Easy-to-read text on the column.
- Elements, drop-down menus, and links all work normally.
Of course, Google does not enforce the "standard" web design you can see everywhere today. If you really need it, you can use a sidebar, an inverted sidebar, or even a footer hovering over the navigation, as long as it is clear and useful. However, users may not like it. Also, please keep in mind that this, like most Google policies, applies to both the desktop and mobile versions of the website.
5. Don't spread false traffic
This is a major policy, and perhaps one of the largest AdSense policies currently available, but you may not necessarily be able to test or confirm it until the program is approved. Instead of letting you be rejected, it is better to let you be banned from participating in the program in the future.
As Google said:
"Clicks on Google ads must come from genuine user interest. It is strictly forbidden to artificially generate clicks or displays on your Google ads in any way. These prohibited methods include but are not limited to repeated manual clicks or impressions, automatic clicks and impression generation Tools and the use of bots or deceptive software. Please note that it is prohibited to click on your own ads for any reason."
Google will sample your traffic and clicks, and if they find any signs that you have led fraudulent clicks or impressions to your AdSense ads, they will not hesitate to ban you.
6. Your content must comply with Google's content policies
Google has many restrictions on the type of content on its monetized website. Your website cannot contain adult content, pornographic content, shocking content, threats, excessive profanity, hacker content, malware, drug content, weapons sales, etc.
In fact, there are many more than what I just wrote here. You can read the entire section about the content policy here. In most cases, "any obscene, illegal, adult, violent, hateful or destructive content" is not allowed. Before applying, please make sure your website complies with all their rules.
7. You cannot distribute copyrighted content
All the content you display on the website, from images to text to videos, needs to be allowed to be used or shared by you in accordance with copyright law.
For example, your page should include blog posts you created yourself, images you created yourself, logos you paid to create for you, and other such elements.
On the contrary, your page should not contain content stolen from other pages, unlicensed images extracted from Google Image Search, or your own video made by others.
In some cases, you can legally use content that was not created by you. For example, embedding in public social media posts or YouTube videos-as long as you don't claim to be created by you-is fine. You may also need to add surrounding, unique content to add value. As long as you have permission to use them (for example from a stock photo website), you can use images that were not created by you.
Copyright is a large and difficult legal system, so it is best to proceed with caution here.
8. You must use a supported language
Unfortunately, for AdSense, Google does not support every language in the world. They want to make sure that the displayed ad is readable by people viewing the ad. Your website can be bilingual, but the content is in an unsupported language, as long as most of the content on the website is in a supported language.
As of the time of writing, the supported languages-you can check here-are:
Arabic, Bengali, Bulgarian, Catalan, Chinese (simplified and traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Marathi, Norwegian, Polish, Portuguese, Romanian Languages, Russian, Serbian, Slovak, Slovenian, Spanish (traditional and Latin American), Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.
Please note that some of these languages support AdSense display ads, but the AdSense dashboard does not. In addition, Google may introduce support for other languages at any time.
9. Your website must not have abusive experience
A site with an "abuse experience" is one that has a clear set of manipulative, harmful, false, or misleading practices that Google prohibits.
- Page elements similar to chat applications, system warnings, or other dialog boxes that the user wants to click.
- The area of the page that can be clicked when there is no indication.
- Misleading buttons, such as a "next page" arrow pointing to the landing page.
- Manipulate browser history to prevent scripts that use the "back" button.
- Any use of social engineering or phishing to steal information.
- Makes the user appear to be clicking to manipulate the element that the user clicks.
- There is any type of malicious software on the website.
Basically, anything that makes the page appear to be an attempt to deceive users, steal information, deliver malware, or otherwise engage in some kind of fraud is prohibited.
Unofficial AdSense eligibility requirements
The last few requirements are not stated anywhere in the Google Docs, but they may be the reason your website was rejected when you applied, or they may be the reason you were accepted but did not get any benefits from the program. It is a good idea to tick these checkboxes before attempting to apply for the best experience.
10. You should have a technical page
Google doesn't really say this anywhere, but if a page does not have a technical page that establishes trust in the brand, it is more likely to be rejected by the program. In this case, the technical page is three major pages: the privacy policy page, the about us page, and the contact us page.
Now, these are not necessarily all separate pages. If the privacy policy is complex, it is usually a good idea to separate the privacy policy on another page, but in some cases, a simple "we don't collect any information" disclosure is sufficient. Similarly, the "About Us" and "Contact Information" pages are usually the same page.
The existence of the page helps users believe that you are who you claim to be and that there is a certain degree of legitimacy behind your brand. Similarly, a contact page with information such as an address and phone number will make you more trustworthy than a brand that cannot be contacted.
11. Your website should be at least six months old
This is another "unwritten" policy. It is not a real policy, but it will affect a large number of applicants.
Basically, when AdSense first started, it was easy to apply for and get approved. In the end, Google realized that they had a problem with a large number of new low-quality websites, which consumed a lot of money, so they began to raise the bar. Almost every rule above is something they have encountered and had to prohibit.
One way Google prevents some degree of abuse on its website is to restrict who can be approved. Specifically, if a page is less than 6 months old—for example, you just created your website last week—you may find it more difficult to get approval.
This is not always applicable. If you have a successful website in the past, Google may allow a brand new domain. In addition, this rule may not apply to the United States and other primarily English-speaking countries/regions. why not?
A brand new website may have very little traffic, which means it makes very little money. Trying to create new websites, monetizing them quickly, and discarding them when they are banned, won't let anyone get much money in the United States. On the other hand, in countries with much lower living costs like Bangladesh or Pakistan, such abuse may be more profitable. Therefore, Google tends to have a waiting period for new sites based on such areas.
12. You need enough traffic
Google will not necessarily reject a website because it does not have enough traffic, although they may reject it. However, if you do not have enough traffic, you will not be able to earn enough money to cash out. How much data do you need to make reasonable money?
Reviewed by mattkaydiary
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六月 27, 2021
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